George Orwell on Rudyard Kipling and T.S. Eliot

The mass of the people, in the nineties as now, were anti-militarist, bored by the Empire, and only unconsciously patriotic. Kipling’s official admirers are and were the ‘service’ middle class, the people who read Blackwood’s. In the stupid early years of this century, the blimps, having at last discovered someone who could be called a poet and who was on their side, set Kipling on a pedestal, and some of his more sententious poems, such as ‘If’, were given almost biblical status. But it is doubtful whether the blimps have ever read him with attention, any more than they have read the Bible. Much of what he says they could not possibly approve. Few people who have criticized England from the inside have said bitterer things about her than this gutter patriot.

And:

Some months back Churchill produced a great effect by quoting Clough’s ‘Endeavour’ in one of his broadcast speeches. I listened to this speech among people who could certainly not be accused of caring for poetry, and I am convinced that the lapse into verse impressed them and did not embarrass them. But not even Churchill could have got away with it if he had quoted anything much better than this.

Here is the essay, I recommend reading the whole thing. Published in September 1941.